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Home >> Bollywood Tourism, or Film Tourism.

  Bollywood Tourism, or Film Tourism

Besides various sections of tourism, such as cultural, adventure, culinary, textile, farm and rural tourism Bollywood Tourism is also moving alongside them and establishing firmly as a special segment with both Indian and Foreign tourists.

Today there are lot of non resident Indians, People of Indian origin settled in Europe, Africa and North America along with other movie enthusiast is a sizable cult which is keen in visiting Film sets, or locations of the famous movies shot. They are ready to pay extra buck to click a picture with their favourite actor. After Hollywood, Bollywood is the major destination for film tourism, and the numbers are increasing year on year.

The Magic Formula of Hindi films from Bollywood (Mumbai) are a fascinating mix of romance, violence, comedy, and tragedy, interspersed with song and dance sequences, and with a clear social or moral message. Ever since its inception in 1899, fashions in Bollywood have swung from mythological epics, to action thrillers to family dramas. But the basic masala (spicy mix) formula, which appeals to a large and diverse audience, remains unchanged.

It costs anywhere between us$ 1.75 million to $30 million to produce a Bollywood film. The budget is spent on massive fees for the stars, exotic locations, special effects, and on huge promotional campaigns. Of the more than 100 films produced every year, some are dubbed into regional Indian languages, or subtitled in English for international audiences.

In the 1950s and 60s, parallel or Art cinema was dominated by Satyajit Ray, whose thoughtprovoking films portrayed everyday life in Indian villages and small towns. By focusing on realism and social issues rather than fantasy and entertainment, he paved the way for internationally acclaimed directors such as Deepa Mehta, Mira Nair and Shekhar Kapoor.

The author of this article is Mr. Rajesh Mudgill, Managing Director of Planet India Travels Private Limited, and former Vice President of Association of Domestic Tour Operators of India, Secretary of Indian Association of Tour Operators and currently is board member of PATA India Chapter. You can reach him on his mail id at rajesh@planetindiatravels.com and on rmudgill@gmail.com

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